A score, explained
One number out of 100 and the reason it moved. “Communication complaints fell after you added online booking.” The why, not just the digit.
Limited Time Launch Pricing
Business reputation intelligence
Wake up knowing exactly what to do.
You live or die by your reputation, but who has time to keep up? Insights Reporter watches your reviews, mentions and competitors around the clock, then hands you one calm briefing each morning that ends on a single, clear move. An advisor, not another dashboard to decode.
Most tools tell you what happened.
Insights Reporter tells you what to do about it.
Every review, every mention, every shift in sentiment; turned into a decision, not a chart you have to interpret yourself.
What it does
Intelligence that ends on a recommendation.
Six things working quietly in the background, so your morning starts with answers instead of admin.
The Morning Watch
A two-minute brief with your coffee: what changed overnight, what actually matters, and the single thing to do today.
Customer themes
“47 mention price, 31 love the coffee, 12 moan about parking.” The themes in real words and which one to fix first.
Crisis radar
The moment a 1★ spike or a bad mention lands, you know; in time to act, not days after it’s spread.
Suggested replies
Replies drafted the way you’d say it. You read, tweak and hit send. Nothing is ever posted without you.
Revenue impact
What a slow reply or a dipping score is quietly costing you; estimated in money, because that’s the language that lands.
See it in action
This is what first light looks like.
The Morning Watch on the screens you already use: your numbers, the one review that matters and today's move. No charts to decode; just the brief and the button.
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insightsreporter.com/app
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IRInsights ReporterThe Copper Kettle, Leeds
HomeReviewsLocationsTeamSettings
Reputation overview
Good morning.
Reputation score
89.5 /100
★★★★★ 4.5 · 63 reviews Excellent
Needs attention
The Morning Watch
A couple of things need you.
The Copper Kettle has an excellent score of 89.5, with a strong 4.5★ from 63 reviews. A recent 1★ about peak-time waits needs a reply.
Today's move
Open your reviews →
Reply to the recent 1★ about the wait — acknowledge it and offer to make it right.
You review and post everything yourself — nothing is sent automatically.
What you're loved for
Coffee61
Brunch38
Service37
Staff14
Latest in
ZoePositive★★★★★
Everything tasted fresh and I loved the cosy atmosphere. Lovely spot.
IrisPositive★★★★★
The croissants were just so nice — and beautifully wrapped too.
All reviews →
Beat your rivals
Coming soon4.5★You—Area average
Tracking how you compare to nearby businesses is on the way.
Where we're watching
Google · 41 reviews
Tripadvisor · 22 reviews
Trustpilot · soon
InsightsReporter.com
Reviews · this week
4 new · averaging 4.4★
★★★★★needs reply
“Tasty when it arrived, but we waited a good while for it.”
★★★★★positive
“Genuinely the best brunch in Leeds — eggs benedict were faultless.”
Thanks James — the kitchen will be chuffed!
★★★★★negative
“Waited over 40 minutes for mains on a quiet Tuesday.”
★★★★★positive
“Lovely spot, friendly staff, and the coffee was perfect.”
★★★★★positive
“Booked for a birthday — they made a real fuss of us. Lovely.”
Insights Reporter watches the places your reputation actually lives.
GoogleYelpTrustpilotTripadvisorFacebookBooking.comOpenTableCheckatradeTrustATraderApp StoreGoogle PlayYell+ many more
The names everyone knows — plus the industry-specific sites that matter in your trade.
A guided tour
Every screen earns its place.
Real features, on the devices you already carry, drawn from the trades that live on their reputation. This is what your mornings start to look like.
Staff spotlight Restaurants
Your people, quietly mentored.
The studio reads every review and surfaces the names your customers keep mentioning. When your team knows their effort gets noticed, they lift their game. You spot a struggling member early, long before it ever touches your score.
Praise the stars, support the rest, all from one calm panel.
Who's getting noticed
Named across your reviews
Praised by name
Dave +19
Leah +12
Marco +10
Sofia +7
Aaron +5
Worth a quiet word
Jordan −4
Three guests felt rushed at Jordan's tables this month. A gentle check in could turn it around.
Deep competitor analysis Bakeries
Know exactly where a rival beats you.
Pick any nearby competitor and the studio breaks their reviews down theme by theme. You see what they are praised for, where they are slipping and the precise gap you can win on. It reads like a briefing from a consultant who studied them all week.
Theme by theme, on a clear zero to ten scale.
Deep competitor analysis
The Copper Crumb
★★★★★ 4.9 · 128 reviews · known for standout pastries, let down by slow service.
How you match up
9.4
Product qualityYour opening
4.2
9.1
Freshness
6.8
6.0
Service
8.9
Praised forPastriesFlaky bakes, beautifully boxed.
Slipping onServiceLong waits at the counter.
Local scoreboard Dentists
See your place in the local pecking order.
Your rating, the area average and your rank, all in one glance. Tap any rival to learn why they sit above you and what it would take to climb. It turns a vague worry about the competition into a clear, winnable list.
A vague worry becomes a precise plan.
Compare
Local scoreboard
How you stack up against nearby practices.
You4.6★
Area average4.7★
Your rank#4 of 9
1Riverside Dental Care Why? →4.9204
2Maple Orthodontics Why? →4.8156
3Gentle Dental Studio Why? →4.7141
4Bright Smile DentalYou4.6118
5City Smile Clinic Why? →4.597
Revenue impact Garages
Your reputation, counted in pounds.
The studio translates a dipping score or a slow reply into money, because that is the language that actually lands. You see roughly what lifting half a star could be worth every month. Suddenly the case for replying today writes itself.
Stats in pounds, not just stars.
Revenue impact
Lifting from 4.4★ toward 4.7★ could be worth roughly
£180 / month
range £90 to £260 · about £2,160 / year
Jobs / month140
Avg spend£185
Why it adds up
A higher rating wins the click on the maps listing, and a faster reply keeps the customer who was halfway out the door.
The Morning Watch Estate agents
Two calm minutes with your coffee.
Every morning you get one short brief: what changed overnight, what truly matters and the single move worth making today. No charts to decode, no inbox to wade through. You start the day with a plan instead of a pile of notifications.
One brief, one move, then back to your day.
The Morning Watch
82▲ 3Reputation score
this week
this week
Overnight
▲2 new reviews · averaging 4.8★
●1 enquiry is waiting on a reply
Today's move →
Call back the Maple Avenue enquiry before lunch. Quick callbacks win the instruction.
Ask Insights Reporter Photographers
Ask it anything, like a partner who read every review.
Type a question in plain English and get a straight answer drawn from your own reviews. Wonder what couples loved most this spring, or which worry keeps coming back? Just ask. It is the smartest member of your team, awake at every hour.
Plain questions in, clear answers out.
Ask Insights Reporter
What are couples praising most this spring?
Insights Reporter
- Storytelling style, mentioned in 14 reviews.
- Calm presence on the day, 11 reviews.
- Fast gallery delivery, 9 reviews.
Any worry worth watching?
Insights Reporter
- Two couples wished for more group shots. Worth a quick line in your welcome guide.
Ask about your reviews…Ask →
Teams & agencies Multi client
Every client, one calm command desk.
Run a whole portfolio from a single screen and see which client needs you this morning, before they ever pick up the phone. Send branded reports that look like they came from your studio, because they did. Teams share the load, so nothing important slips through.
One desk, your brand, the whole portfolio.
Client desk
Good morning, Priya
11 clients watched overnight · 1 needs you
The Copper KettleRestaurant · Leeds89Steady
Bright Smile DentalDentist · Bristol84Rising
Apex Auto CentreGarage · Coventry71Needs you
Hometown EstatesEstate agent · Bath82Steady
Branded reports ready. Each one goes out under your own logo.
Your turn
See all of this running on a real business.
Walk through the studio with live data, no slides and no pressure. You will know within minutes whether it fits.
Request a live demo Two minutes to set up. No card needed.Trends
Watch your reputation move.
Your score, your rating, your reviews and your mood, each drawn across time so the whole story reads at a glance.
See the whole story
A number with a past.
One reading tells you today. A line tells you the direction, where you climbed, where you dipped, and how far you have come.
Catch the turn early
Spot a slip before it costs you.
A soft week shows on the chart long before it shows in your takings. You see it coming, so you can act while it is still small.
Every metric, over time
Not just the score.
Average rating, review volume, sentiment and reply speed, each with its own trend. Flip between them and read the whole picture in seconds.
Proof you can show
Your work, made visible.
Watch the climb from a rough patch to a strong run. It is the clearest proof that the effort is landing, for you, your team and your owner.
Built for
Businesses where reputation is the marketing.
If word of mouth drives your bookings and you don’t have a marketing team, this was built for you.
Accountants
Builders
Dentists
Estate Agents
Financial Services
Garages
Health
Hotels
Retailers
Restaurants
Solicitors
Tradespeople
Veterinary
Wellness
Scales with you
From a single chair to a hundred locations.
The same clear morning brief whether you run one café or a portfolio of them — and a tier built for the agencies who look after them.
The owner's desk
Everything pointed at your single front door. One score, one brief, one move a day; built for the owner who is also the marketing team.
Every site at a glance
A rollup across all your branches: see which location needs you this morning, catch a slipping site early and drill into any one of them in a tap.
Your clients, your brand
Manage every client account from one place and send branded reputation reports that look like they came from you — because they did.
How it works
Three steps. Then it runs itself.
Connect
Link your Google Business Profile in a couple of clicks. We read your reviews; you stay in full control.
We watch
Around the clock, in the background. Reviews, mentions, sentiment, competitors. So you don’t have to.
Your move
Open the app with your coffee. One clear brief, one recommended action, then get on with your day.
From the field
Owners who stopped dreading the reviews tab.
A few words from the businesses putting the studio to work each morning.
I used to dread checking reviews. Now I open one short brief with my coffee and know precisely what to do. My rating climbed half a star in three months.
The competitor breakdown is the part I did not know I needed. I could finally see why the practice down the road ranked above us, then we closed the gap.
We look after eleven clients. One desk, branded reports, and a clear flag the moment a client needs us. It has made us look genuinely on the ball.
The staff spotlight changed the mood in my garage. The team know their good work gets seen, so they make the effort, and our reviews show it.
Launch pricing
Priced for a local business, not an enterprise.
Starter
£29 / month
Billed annually (£276/year) · Save £72
Daily monitoring, your Reputation Score, the Morning Watch and suggested replies.
Everything you need to know your score, read your reviews and reply, every morning.
★ Most Popular
Professional£49 / month
Billed annually (£468/year) · Save £120
Everything in Starter, plus your reputation over time. Track trends week by week, watch competitor scores and get deeper analysis of the themes that matter most to your customers.
Agency
£99 / month
Billed annually (£948/year) · Save £240
Multiple businesses, an agency dashboard and white-label reports for your clients.
One dashboard, all your clients, one clear picture of how every business is performing.
Want to see it on your own business first? Request a live demo →
Take it with you
Your morning brief, one tap away.
Add Insights Reporter to your phone and it opens like any other app — full-screen, straight to today's move. No app store, no download wait: it installs in seconds and always shows your live data.
Free during the launch — works on any modern phone.